Mā te whakamahi i te kupu "ara ake" hei whakahē i te ia o te ao hokohoko, he nui hei whakaahua i te whanaketanga o te umanga toa hokohoko i te tau 2021. Ahakoa te pānga o te mate urutā hou o te niumōnia karauna, he tere tonu te tipu o ngā toa hokohoko i tēnei tau. I tētahi taha, me te whakataetae mākete kaha haere i roto i ngā tāone taumata tuatahi, kua noho te mākete e totohu ana hei papa pakanga hou mō ngā toa hokohoko, ā, he maha ngā waitohu toa hokohoko e whiriwhiri ana ki te whakawhānui tonu; i tētahi atu taha, kua noho te whakawhānui i ngā rohe pakihi hei huarahi hou mō te maha o ngā toa hokohoko. Mai i te ngāwari ki te ngāwari, kua noho te ratonga hei wāhi kanapa hou.
Kei te haere tonu te ia o te totohu me te whānui
Ahakoa te pānga o te mate urutā hou o te niumōnia karauna, ki te whakaritea ki ētahi atu momo hokohoko, kua mau tonu te tere tipu teitei o ngā toa hokohoko i ngā tau e rua kua pahure ake nei. Ko te "2021 China Convenience Store Development Report" i tukuna e te China Chain Store & Franchise Association e whakaatu ana i te pānga o te mate urutā, i te tau 2020, ka neke atu te tapeke o ngā toa hokohoko mekameka waitohu puta noa i te motu i te 190,000, me ngā hoko o te 296.1 piriona yuan, ko ngā hoko o ngā toa hokohoko tuku iho ko te 271.6 piriona yuan, he tere tipu o te 6%. Heoi, ahakoa kāore anō kia tukuna ngā raraunga hoko mō te tau 2021, mai i ngā whanaketanga o ngā kamupene toa hokohoko, ko te whakawhānui ake o ngā toa tonu te ia matua.
I tēnei tau, i haere tonu ngā toa hokohoko Hapanihi i te ia o te tau kua hipa, me te whakatuwhera tonu i ngā toa me te totohu. E taea te kī kei te piki haere te toa hokohoko Lawson. I tēnei tau, ko tāna panuitanga rongonui ko te whakawhānui ake i te maha o ngā toa i Haina ki te 10,000 i te tau 2025. I roto i te "2021 China Convenience Store TOP100 List" i tukuna e te China Chain Store & Franchise Association, e 3,256 ngā toa o ngā toa hokohoko Lawson i Haina tuawhenua, ā, ka eke tēnei tau ki te 2,707 i te tau 2020. Haunga ngā toa hokohoko Lawson, ko te toa hokohoko 7-Eleven, i mōhiotia tonutia mō ōna "ārai teitei" ki te whakauru atu, i tere te whakatuwheratanga i tēnei tau. I piki ake te maha o ngā toa i runga i te rārangi mai i te 2,147 i te tau 2020 ki te 2,387 i tēnei tau.
Hei tāpiritanga, ko ngā waitohu toa hokohoko o te motu pēnei i a Meiyijia, Jianfu, Tangjiu, me Bianlifeng kei te haere tonu te ia o te whakatuwheratanga toa i tēnei tau, ā, kei te piki haere tonu te maha o ngā toa.
He mea tika kia mōhiotia ko ngā mākete e totohu ana pērā i ngā tāone tuarua me tuatoru kua noho hei "papa pakanga hou" mā ngā kamupene toa hokomaha hei arotahi atu. Kua hurihia e te umanga te whakapono tuku iho ko "Te Raki, Shanghai, Guangzhou, Shenzhen" me ngā rohe takutai moana te wāhi noho matua mō ngā toa hokomaha. I ngā tau e rua kua pahure ake nei, he maha ngā tāone o uta kua kukume mai i ngā toa hokomaha mekameka. Mai i Ākuhata o tēnei tau, kua noho tonu ngā Toa Hokomaha Lawson ki ngā tāone maha o te rohe pērā i a Tangshan, Hebei, Wuhu, Anhui, me Nantong, Jiangsu, me te tata ki te 20 ngā toa; kua whakatuwheratia e 7-Eleven āna toa tuatahi ki Dezhou, Shandong, Kunming, Yunnan me ētahi atu wāhi. Haunga ngā toa hokomaha Hapanihi, kei te whakapau kaha hoki ngā waitohu toa hokomaha ā-rohe ki te mākete e totohu ana: i whakatuwheratia e Bianlifeng āna toa tuatahi ki Foshan, Jiangsu, Xuzhou, Lianyungang me ētahi atu wāhi, ā, i uru atu ngā toa hokomaha Tangjiu ki te mākete Zhengzhou mō te wā tuatahi…
Ko te "2021 China City Convenience Store Index" i tukuna e te China Chain Store & Franchise Association e whakaatu ana ko te whanaketanga o ngā toa hokohoko i roto i ētahi tāone tuatoru me te tuawhā pērā i a Huizhou i Guangdong me Putian i Fujian kua tata rawa ki te taumata o te mākete toa hokohoko kua pakeke, ā, kāore i te iti iho te kaha o te whakataetae. Ngā tāone taumata tuatahi me te tuarua. Ko ngā tāone he nui te pūmanawa whanaketanga kei te tere nohoia e ngā waitohu toa hokohoko mekameka me te kaha; kua kaha ake te wāhi whanaketanga o te mākete toa hokohoko i te nuinga o ngā tāone taumata tuatahi me te tuarua, ā, ko te āhua whanaketanga kei te taumata o te tauine katoa me te maha o ngā toa e tuwhera ana me te kati ana. Kia mau tonu te āhua taurite katoa.
Ina kei te haere tonu te whakakotahitanga o ngā umanga
Ina uru mai ngā toa hokohoko mekameka ki te mākete e heke ana, ka pāngia ngā waitohu toa hokohoko ā-rohe. Kua ātete ētahi waitohu i te pēhanga, ā, kua whiriwhiri kia noho tahi, ko ētahi ia kua whiriwhiri kia hokona, kia whakaurua.
E rua ngā hokonga o ngā toa hokohoko a Lawson i tēnei tau kua ara ake te aro o te umanga. I te marama o Hepetema o tēnei tau, i kī a Rainbow Shares kua hainatia e rātou he "Whakaaetanga Whakatakoto Tikanga Whakawhiti Moni" me Lawson Convenience Store, ā, kei te whakamahere rātou ki te whakawhiti i tana apiti katoa a Rainbow Wewo Convenience Store (Shenzhen) Co., Ltd. (e kiia nei i muri nei ko Tianhong Wewo) 100% Equity. I te marama o Noema, i hurihia a Sichuan Ooo Supermarket Chain Management Co., Ltd. (e kiia nei i muri nei ko Sichuan WOWO Supermarket) ki Chengdu Lawson Convenience Store Management Co., Ltd., ā, i hurihia te māngai ture mai i a Lu Weiwei ki Miyake Shixiu, ko Lawson (China) Investment Co., Ltd. Ko te māngai ture o te kamupene, ko te tikanga hoki tēnei kua riro i a Lawson Convenience Store te 100% hea o Sichuan WOWO Supermarket, ā, kua tau mana ki te mākete o Chengdu.
Haunga ngā hokonga nui a Lawson, kua whakauruhia hoki ētahi atu waitohu ā-rohe. I te 29 o Mei, i oti i te waitohu toa hokohoko o Guangdong, a Tianfu Convenience, he nui ake i te 5,800 ngā toa, te hokonga o te waitohu mekameka hokohoko nui rawa atu o te rohe, a Haobao, i Huaihua, Hunan, ā, tata ki te 200 te maha o ngā whakakotahitanga me ngā hokonga. Ka whakatū tahi ngā rōpū e rua i a Huaihua Haoban Tianfu Commercial Co., Ltd., ā, ka ohauru a Tianfu Convenience ki te 6 miriona yuan, e 60% o ngā hea, ā, i ohauru a Haoban ki te 4 miriona yuan, e 40% o ngā hea.
E whakapono ana ngā tāngata o roto i te umanga he huarahi tuku iho te hoko mai i ngā waitohu toa hokohoko ā-rohe hei whakauru atu ki ngā mākete hou. Ko te nuinga o ngā waitohu toa hokohoko kua riro mai he āhua papatahi te whakahaere, ā, kāore i te rite te whakataetae mākete ki tētahi taumata. Hei tauira, e 748 ngā toa o te hūpermakete WOWO o Sichuan i te wā i riro mai ai i a Best Group i te tau 2017, engari inaianei neke atu i te 300 noa iho ngā toa i Chengdu. E whakapono ana a Lai Yang, te tumuaki o te Beijing Institute of Commerce and Circulation Strategy, he mea noa kia whiwhi ngā waitohu toa hokohoko i ngā take hoko i te wā e totohu ana. "Kua tae ki te wā kia whakakotahi ngā kamupene toa hokohoko i ō rātou kaha whakahaere me te mekameka tuku. Mō ētahi kamupene toa hokohoko ā-rohe he iti te kaha whanaketanga me ngā tauira whakahaere whānui, kāore pea i te kino te hoko mai," te kī a Lai Yang. Ko ngā waitohu toa hokohoko ā-rohe he tauira māmā, ā, ko ētahi e noho tonu ana i roto i ngā toa a ngā tāne me ngā wāhine, i ngā toa koretake rānei, kāore e taea te aro atu ki te piki haere o te tono a ngā kaihoko me te whakataetae mākete e kaha haere ana. I kī tika atu ngā tāngata o te umanga, ina tīmata te whakakotahi i te umanga toa hokomaha, tera pea ka puta ngā hua i roto i ngā tau e toru ki te rima.
Kua huri te mamati me te wātea hei ia o ngā mahi
Ahakoa kei te whakakotahi te umanga, kua noho hei wero nui te whakapakari i te oranga tonutanga o te waitohu toa hokohoko. Pērā i ngā momo hokohoko tuku iho pērā i ngā hūperamākete me ngā whare hokohoko, kua noho hoki te mamati hei ia whanaketanga matua o ngā toa hokohoko i tēnei tau. He maha ngā waitohu kua tīmata ki te whakauru atu ki te hangarau, e ngana ana ki te whakamahi i te hangarau hei āwhina i ngā kamupene ki te whakaiti i ngā utu me te whakapiki i te pai o te mahi, me te whakatutuki i ngā whakapainga tonu a ngā kaihoko. Te hiahia o ngā kaihoko. Kei te kaha te whakawhānui ake a ngā waitohu toa hokohoko i ā rātou rohe pakihi, me te tango i te "toa hokohoko + N" hei putanga hou.
I te marama o Hepetema o tēnei tau, i mahi tahi a Guangdong 7-Eleven, he 29 tau te roa o tana hītori, me te kaiwhakarato ratonga hokohoko matihiko omni-channel, a Multipoint Dmall. Tata ki te 1,500 ngā toa me ngā pokapū tohatoha e toru i whakarewahia te Multipoint Retail Union Cloud. , mekameka tuku, kaipupuri raihana, whare putunga me te whakahaere ratonga kawe taonga ki te tari matua o te tukanga katoa, he wāhanga katoa o te mamati. I kī a Wen Hongjie, te kaiwhakahaere matua o Guangdong 7-Eleven, kua tutuki ngā hua ā-wāhanga i te panonitanga matihiko o Guangdong 7-Eleven. Hei tauira, ko te panonitanga matihiko o te pokapū kawe taonga kua piki ake te whai huatanga o te tātaritanga mā te 30% i muri i te panonitanga.
Kua mahi tahi a Tang Jiu Convenience, he kamupene toa hokohoko matua i Shanxi, me Alipay ki te whakatuwhera i te Toa Hokohoko Mamati Nama 1, e whakakotahi ana i te mamati me ngā ratonga hokohoko, ā, ka nui ake te whakaaro ki ngā toa hokohoko. E ai ki ngā pūrongo kua whakatūria e te toa he wāhi ratonga hokohoko mamati mō te wā tuatahi. Haunga te utu, te whakamahana kai kore utu, te rokiroki tere me te wāhi kai, ka taea hoki e ngā kaihoko te tuku ota ipurangi mā te taupānga Tangjiu Alipay, te pai ki te tuku horoi kakahu, te hangarua kakahu kua whakamahia, me ētahi atu. Ratonga whaiaro. Hei tāpiri, ka noho ipurangi hoki ngā kaiawhina reo atamai me ngā ratonga koti puru mō ngā tau maha hei whakarato ki ngā kaihoko kaumātua o te hapori ngā mōhiohio hou me ngā tohutohu mō te whakamahi i ngā taputapu atamai. I kī a Zhang Yuhong, te kaiwhakahaere matua tuarua o Tang Jiu Convenience, kua pakaruhia e ngā ratonga mamati ipurangi ngā here wāhi toa, ka taea ai te "whakaaro" o ngā toa hokohoko te whakawhānui me te whakapai ake, ka neke atu i te "whakamarie" ki te "whakamarie" i tētahi taahiraa tata atu. I whakaatu te tangata e whakahaere ana i te tūāpapa tuwhera a Alipay ka whakatairangahia hoki te tauira toa hokohoko i roto i ngā wāhi maha i Shanxi.
Kua hurihia e Bianlifeng āna toa tuimotu ki ngā pāpāho ā-wāhi. Mai i te marama o Hūrae o te tau kua hipa, kua whakatūria e Bianlifeng te mahi tahi me te kiriata "Yabai", "White Snake 2: The Green Snake" me "Changjin Lake" mō te whakatairanga me te tohatoha i te kiriata. Ehara i te mea ko ngā ataata whakatairanga o te kiriata anake i whakapaohotia e rātou i roto i ngā toa, engari i runga anō hoki i ngā pāpāho pāpori. Nā te taunekeneke kua piki ake te rongonui o te kiriata, ā, kua karangahia te rōpū kaihoko o te toa hokomaha kia tirohia te kiriata.
He tau whakauru me te whanaketanga nui tēnei tau mō te umanga toa hokomaha. Ahakoa te pānga o te mate urutā hou o te niumōnia karauna, kei te kaha tonu ngā kamupene toa hokomaha ki te whakapakari i ō rātou ake oranga. Mai i te rohe ki te motu katoa, mai i te wātea ki te wātea, mai i te tikanga tuku iho ki te mamati, ahakoa te whanaketanga o te umanga, mō te whakatakotoranga o te toa hokomaha, ko te arotahi ki te hiahia o ngā kaihoko te kaupapa tonu.
Wā tuku: Hakihea-28-2021
